Operator led retail scale for CPG brands

Lineal Champ Agency is a single operator agency.

I work directly with a select group of CPG brands to lead and scale retail.

17 years in CPG. Hundreds of millions in retail sales driven

pRICNIPAL: zACH GREENBERG

I run your sales operations end to end. That includes category reviews, retail execution, and account management aligned to the growth plan.
Built from scratch or optimized for scale, I design and manage your broker network. You get access to a network years in the making.
Channel specific go to market that protects time and margin. Distributor planning that keeps product moving. Pricing and positioning built to win shelf space.
I break down the data, tighten the plan, and protect margin as you scale. Decisions are grounded in what is happening at shelf.
I connect you with proven digital partners for ecom, then manage the work with CPG context most agencies miss.
I support board and investor preparation with retail grounded context so internal narratives stay tied to velocity, scale, and category dynamics.

Retail scale exposes problems fast. Channel pricing gets out of sync, trade spend starts leaking, brokers lose focus, and margin erodes.

Bloated sales orgs and layered agencies make this worse.

They are expensive, slow decisions down, and often make these problems harder to see.

Lineal Champ is built as a single operator agency so retail decisions stay tight, accountable, and grounded in what is actually happening.

“Zach was one of our most valuable early advisors at Liquid Death. He was a key voice in helping us navigate our first big launch into retail.”

Mike Cessario, Founder/CEO Liquid Death
"Zach is rock solid, deeply knowledgeable, and fully invested. He’s the kind of person you want in your corner."

Stefania Dilettoso, Founder/CEO Dilettoso Foods
"Zach brings a unique VIEW ON growth across the ENTIRE landscape from sales to R&D to the board and knows how to make it all click."

Doug Helbig, CGO, Green Spoon
Having worked with Zach across several brands, I've seen first hand his ability to bridge the gap between retail and e-commerce

Kody Nordquist, Founder/CEO Nord Media