Operator led retail scale for CPG brands

Principal:

Lineal Champ Agency is a single operator agency.

I work directly with a select group of CPG brands to architect and scale their retail systems.

Direct accountability for sales operations, broker architecture, market entry and landscape, and forecasting and trade.

17 years in CPG. Hundreds of millions in retail sales driven

I run your sales operations end to end. That includes category reviews, retail execution, and account management, all aligned to the growth plan. Disciplined execution that moves units.
Built from scratch or optimized for scale, I design and manage your broker network. You get access to a network years in the making, built to move quickly, stay aligned, and deliver.
Channel specific go to market that protects time and margin. Distributor network planning that keeps product moving. Pricing and positioning built to win the shelf and own the category.
I break down the data, tighten the plan, and protect your margin as you scale. Data becomes decisions grounded in what is happening at shelf.
I connect you with proven digital partners for ecom and socials, then manage the work with CPG context most agencies miss, so every move ties back to profitable growth.
I support board and investor preparation with retail grounded context so internal narratives stay tied to velocity, scale, and category dynamics.

Brands break when retail scale exposes weak systems.

Channel specific pricing slips. Trade bleeds cash. Brokers are misaligned. Margin disappears.

Overbuilt sales teams and layered agencies make this worse.

I built this as a single operator agency so brands do not need bloated sales orgs to scale.

“Zach was one of our most valuable early advisors at Liquid Death. He was a key voice in helping us navigate our first big launch into retail.”

Mike Cessario, Founder/CEO Liquid Death
"Zach is rock solid, deeply knowledgeable, and fully invested. He’s the kind of person you want in your corner."

Stefania Dilettoso, Founder/CEO Dilettoso Foods
"Zach brings a unique VIEW ON growth across the ENTIRE landscape from sales to R&D to the board and knows how to make it all click."

Doug Helbig, CGO, Green Spoon
Having worked with Zach across several brands, I've seen first hand his ability to bridge the gap between retail and e-commerce

Kody Nordquist, Founder/CEO Nord Media